NFL head coaches have been taking a bath with Gatorade after a Super Bowl victory for nearly 40 years. And the annual ritual of betting on what color Gatorade will be has been around for a long time, too.

Amidst the cheering and confetti, a drenched coach will appear, and the odds on the color of Gatorade for the Super Bowl will show the most likely color of the drink.

Let's take a look at how the market is shaping up this year as the Kansas City Chiefs prepare to face the Philadelphia Eagles in their quest for a three-peat. Kansas City is a slight favorite in the odds for the Super Bowl opener.

Gatorade color odds for the 2025 Super Bowl
Our top Super Bowl betting sites have yet to post odds on the color Gatorade, but purple will likely be the favorite.

The Chiefs are going narrow favorites, and they have used this color during their last two Super Bowl victories. Last year, the color purple was given odds of +135.

However, prices in this market can vary widely, reflecting the disparate nature of betting. For example, last year BetMGM offered yellow-green at +375, while bet365 put it at +750. This makes finding the price even more important before you place your bet.

How to bet on the color of Gatorade at the Super Bowl
There's no shortage of luck in this fun novelty market.

But to improve your odds, focus on gathering information from reliable sources in the days leading up to the Super Bowl. Keep an eye out for writers covering both teams - they often share valuable insights gleaned from close calls with players and staff. These writers may directly discuss the Gatorade color or mention it in interviews.

Also, pay attention to color symbolism or team preferences that may influence the choice (we'll talk more about this below in the Chiefs feature).

When is the color of Gatorade for the Super Bowl determined?
The winning head coach traditionally takes a bath of Gatorade as soon as the outcome of the game is clear. Sometimes this happens in the last few minutes, and sometimes the drink is thrown right at the final whistle.

Typically, our top sportsbooks pay out bets shortly after it is known what the color turned out to be. However, due to the sheer number of bets during the Super Bowl, there may be a slight delay.

History of betting on the color Gatorade at the Super Bowl
Here is the history of betting on the color Gatorade, starting with Super Bowl 21 in 1987, when the tradition was born.

Clear and orange easily lead the way, with the former having been thrown eight times and the latter six.

However, these colors may disappear from the sidelines, and possibly from your post-workout routine. Blue has been the color of choice during three of the last six Super Bowls, which makes sense since it was the company's best-selling color in the not-too-distant past.

But the Chiefs seem to be addicted to purple lately, with their head coach Andy Reid wearing it at the end of the last two Super Bowls.

What do the Super Bowl odds mean?
A brief description of the American odds:

Negative Odds (-): Indicates the favorite and how much you need to bet to win $100. For example, -150 means you need to bet $150 to win $100.
Positive Odds (+): Indicates the underdog and how much you would win if you bet $100. For example, +200 means that a $100 bet will earn you $200 if the underdog wins.
When placing a bet, you'll also commonly see the term “juice” or “vig” - this is the sportsbook's commission. Most bets are listed at -110 odds, which means you would have to bet $110 to win $100.

Super Bowl game information
Date: Sunday, February 9
Time: 6:30 p.m. ET
Venue: Caesars Superdome (New Orleans)
Favorite: Chiefs -1.5 (-110 via Caesars)
TV: FOX, Fubo (streaming)
Halftime Show: Kendrick Lamar.
Anthem: Jon Batiste